Why SEO is Important to Lawyers

SEO to lawyers

SEO to lawyersThe American Bar Association reported that the U.S. is among the countries that have the most lawyers per capita. Statistics suggest that there’s one lawyer for every 265 Americans. This may be an overwhelming number, but you’ll be surprised how many Americans still don’t know a single attorney.

Many people rely on the Internet when looking for a professional to hire, and lawyers aren’t an exception. Lawyermarketingexpert.com noted that lawyer SEO in Denver and other cities in Colorado can be helpful in terms of improving exposure via the Internet.

Importance of SEO to Lawyers

Statistics noted by Lawyernomics from Google Consumer Surveys revealed that understanding how people find and hire lawyers might be the key to growing law practices in the U.S. Searching on Google, Yahoo!, or Bing ranked second (21.9%) to asking a friend (34.6%), which means that a highly optimized website can make a difference. It’s best not to simply focus on search engine rankings, though. The survey respondents said that visiting lawyer websites and reading information about them is also important. All on-page content, from the about us page to the blog, can be their deciding factor.

SEO Strategies for Lawyers

1. Target the right keywords and don’t forget their variations – It’s possible to confuse legal terms, like DUI and DWI, so better target variations if they’re applicable to your practice.

2. Link internally to related pages – If you mentioned personal injury law on your About Us page, linking it to your personal injury page could help visitors know more about it.

3. Make your site look professional – Directing traffic is important, but it will be useless if your site can’t convert visitors to loyal clients. Make sure all landing pages are informative and reliable.

People rely on the Internet for almost everything, so make sure that your site is available when they need legal services. Optimize your website to rank higher and get more clients for your practice.