Can You Use LinkedIn as an SEO Tool?

Board with needles and nails connected with thread as concept of people network and seoThe social networking site LinkedIn is famous for its ability to help professionals connect with one another. It is an incredible opportunity for businesses to reach out to potential customers, as well — especially if your company focuses on business-to-business (B2B) sales. Apart from connecting with potential clients, however, you can also use the power of this social network as part of your online marketing strategy.

LinkedIn: What It Is and What It Can Do for You

LinkedIn is a professional social network that has more than 135 million profiles for business people belonging to various industries. Many individuals utilize this site as an online platform where they can post their resume, while businesses use it as a connection tool.

Furthermore, the platform provides SEO potential for brands. It is possible to use LinkedIn to increase your search rankings, for instance. This is because Google provides more credits to the site by indexing its results in its search engine results pages (SERPs).

Using LinkedIn as an SEO Tool

Despite being a powerful social networking tool for businesses in the B2B sector, companies should remember that the platform does not work the same way with other social networks. The LinkedIn audience is vastly different from the Instagram, Pinterest, Twitter, or Facebook demographic. As such, you’ll need a specific SEO strategy for LinkedIn. Seoriot, a leading digital marketing agency in Denver, says that the proper implementation of social media marketing can help your business succeed.

One strategy of using LinkedIn for SEO purposes is to use the platform to post status updates. Utilize the profiles of important C-suite leaders to post updates related to your industry. Think of these as something similar to Twitter or Facebook posts, but for the professional community on LinkedIn.

Another way is to utilize LinkedIn for SEO is to syndicate your blog to your profile. The blog consists of an abstract, a title, and a link to the full blog post, all of which aids in boosting your SEO.

If you’re not using LinkedIn, now is the time to sign up. Don’t miss out on the benefits it provides to your business and your SEO strategy.