Australian Supermarkets Use Healthier Food as Business Leverage

Man Shopping for Healthy Food

Man Shopping for Healthy FoodWhether it’s a deli counter with display dishes that show healthier options or simply marketing superfood choices, supermarkets in Australia are using a new tactic to win over health-conscious customers.

A report showed that more people are willing to spend almost an extra $90 every week, if it means eating food that helps their weight-loss goals. As a result, supermarkets are focusing on them as a means to bolster sales.

New Battlefield

Not everyone can afford to buy more expensive yet healthier food, which is why some supermarkets are unlocking their pent-up spending power by offering cheaper options. For instance, Woolworths acquired an organic and wholefood product range to its product line. It spent $16 million for the acquisition in 2009, but it paid off tremendously with around $600 million of sales in 2015.

Smaller companies don’t need to spend millions on enhancing their product line. In some cases, being updated with the latest culinary trends will help in knowing client’s preferences. Food retail technology also helps in promoting a balanced diet, although it could also be a trigger for more Australians to retain an unhealthy diet.

Boon or Bane?

Artificial intelligence in the food service industry could either be a boon or bane, depending on one’s lifestyle. Imagine a pantry that could restock itself when supply runs low, with replenishments that depend on how the system interprets eating habits.

In Australia, junk food and drinks represent more than 35% of people’s energy intake. Obesity is also a major health concern in the country, so it’s not surprising that more shoppers have become aware of keeping their diets in check.

Supermarkets can choose to join the healthy bandwagon by offering more organic options, as more people are willing to spend just to achieve a slimmer waistline.