5 Ways to Boost Your Hotel’s Online Presence

SEO on a laptopVacation homes and rentals have made it harder for hotels to market their businesses. Indeed, competition has become tougher, thus making hotel managers revisit their sales and marketing strategies. One of the most efficient yet cheapest ways to market a hotel business is through digital means.

Here are some tips on how to wisely manage your hotel’s online presence:

Take advantage of Search Engine Optimization techniques

Use an SEO service for hotels to boost your visibility online. Search Engine Optimization means that your site will be more likely to pop up on the first page when people search for hotels within the area.

SEO experts will help you create the kind of content customers are looking for and make it more likely for them to book with you.

Choose demographic wisely

Many hotels make the mistake of targeting the wrong demographic. A five-star hotel, for example, may try its best to reach a millennial who don’t have the budget to book with them. Identify your target audience by creating a customer profile and conducting intensive market research online.

Encourage customer feedback

Online reviews matter, especially in this age of technology. Ask guests to leave reviews on your Facebook or Google My Business page and don’t forget to give vouchers or small tokens that will further encourage them to interact with you. Customer feedback is a great way to identify your strengths and improve your business’ credibility.

Collaborate with influencers

Influencers are the celebrities of social media. Ask them to promote your hotel in exchange for a special spa treatment or an overnight stay. Work with influencers that cater to your audience and can enhance your business’ online visibility.

Invest in video marketing

Do you know that including a video on your landing page can boost conversion rates by up to 80%? Video marketing took social platforms by storm, making it one of the most effective online marketing strategies today. Boost your online presence by publishing videos that highlight hotel amenities as well as promos and upcoming events. Doing so can lead to more clicks, website visitors, and hotel bookings.

Hotel marketing isn’t all that difficult, especially when you know your audience and their interests. Boost your online presence by engaging your market and practicing the tips above.