Tag Archives: seo

Can You Use LinkedIn as an SEO Tool?

Board with needles and nails connected with thread as concept of people network and seoThe social networking site LinkedIn is famous for its ability to help professionals connect with one another. It is an incredible opportunity for businesses to reach out to potential customers, as well — especially if your company focuses on business-to-business (B2B) sales. Apart from connecting with potential clients, however, you can also use the power of this social network as part of your online marketing strategy.

LinkedIn: What It Is and What It Can Do for You

LinkedIn is a professional social network that has more than 135 million profiles for business people belonging to various industries. Many individuals utilize this site as an online platform where they can post their resume, while businesses use it as a connection tool.

Furthermore, the platform provides SEO potential for brands. It is possible to use LinkedIn to increase your search rankings, for instance. This is because Google provides more credits to the site by indexing its results in its search engine results pages (SERPs).

Using LinkedIn as an SEO Tool

Despite being a powerful social networking tool for businesses in the B2B sector, companies should remember that the platform does not work the same way with other social networks. The LinkedIn audience is vastly different from the Instagram, Pinterest, Twitter, or Facebook demographic. As such, you’ll need a specific SEO strategy for LinkedIn. Seoriot, a leading digital marketing agency in Denver, says that the proper implementation of social media marketing can help your business succeed.

One strategy of using LinkedIn for SEO purposes is to use the platform to post status updates. Utilize the profiles of important C-suite leaders to post updates related to your industry. Think of these as something similar to Twitter or Facebook posts, but for the professional community on LinkedIn.

Another way is to utilize LinkedIn for SEO is to syndicate your blog to your profile. The blog consists of an abstract, a title, and a link to the full blog post, all of which aids in boosting your SEO.

If you’re not using LinkedIn, now is the time to sign up. Don’t miss out on the benefits it provides to your business and your SEO strategy.

Why You Shouldn’t Scrimp on Your SEO Efforts

SEO ChartWhen it comes to search engine optimization (SEO), you are paying for a service, not a product. SEO is a continuous effort, and if you do not choose the correct company to handle your search engine ranking efforts, it could end up doing more damage to your brand. You should never scrimp on SEO services because you simply end up getting what you pay for.

Ahsante Labs, an SEO company in Colorado, defines SEO as the process of “advancing and augmenting the visibility of a website.” A basic SEO strategy is to use keywords and link backs to help your website appear in the first pages of a search result.

Though it sounds like a simple process, it is actually a complex field that requires careful analysis and consistent output.

Experience Matters

SEO is a service, and with any service, experience matters. You want to hire a company that has years of experience making their clients rank because they know how to adapt to changing search algorithms.

For example, Google’s Panda update, which was rolled out in 2011, ended up pushing a lot of SEO companies out of business. It eliminated keyword stuffing and spam content generated by programs. Inexperienced SEO providers are likely not up to date with all of the latest search engine algorithms and will not be able to change their strategies.

On the other hand, an experienced SEO service will be able to come up with a custom strategy to make your websites rank. Experience, however, does come at a premium — you need to pay more for a more experienced provider.

Better Content

Content publishing is a crucial element of SEO. Established companies will be able to produce quality content for you that can improve click-through rates to your website. They understand what your readers want to see. The content has to be unique and well-researched.

This requires a tremendous amount of manpower — an established company will have the workforce available to produce this content in the volume that you need.

There are other reasons why it is better to spend on your SEO efforts rather scrimping. As with all kinds of marketing, you need someone who understands the market and how it operates.

SEO Considerations When Migrating an HTTP website to HTTPS

SEO Key Factors
A few years ago, Google announced that it would use HTTPS (HyperText Transfer Protocol over a Secure Socket Layer) as a ranking signal. This led to website owners and search marketers frantically upgrading their websites from HTTP to HTTPS. The lack of preparation, however, led to blunders and mistakes in migration. Digital marketing agencies, such as Bungemoe, say that a proper transition to HTTPS ensures that your website will get the ranking boost it needs.

Those looking to upgrade their site to HTTPS should consider doing the following:

Modify Robots.txt File

This text file contains a code that tells search engines to avoid crawling a webpage. Transitioning to an HTTPS means that you need to update all the links in the file. This will enable the search engine to crawl and index the right links.

Look for Duplication of Pages

Check these types of pages after moving a website to HTTPS. Simply perform two tests for your URL using HTTP and HTTPS. All HTTP links should automatically redirect to HTTPS as Google’s search bots do not like duplicate content. In case you encounter duplicity issues, fix it using a 301 redirect.

Perform W3C Test

A W3C test, otherwise known as a Markup Validation Service, enables users to check web pages for well-formed markups. After migrating to HTTPS, webmasters should ensure that all web pages have properly placed markups. It will also ensure the technical quality of the web pages.

Resubmit Disavow File

Webmasters use Disavow to flag unrelated links pointing to their site, which is equivalent to telling Google to ignore these links. During the migration, webmasters should resubmit the Disavow file to ensure that search bots ignore all the redundant backlinks.

Keep these points in mind when upgrading a website from HTTP to HTTPS. From an SEO perspective, there’s more to migration than purchasing an SSL certificate. Thus, website owners should exercise caution during the entire transition process.

SEO

Private Label SEO Resellers: How Do They Help Businesses?

SEO The world of search engine optimization is complex. For one, Google and other major search engines utilizes extremely smart formulas and algorithms to rank websites. These ensure websites that get high ranks in the search engine results pages (SERPs) are implementing legitimate tactics.

As it takes a lot of time, effort, and continuous training to provide top notch SEO services, many companies choose to work with private label SEO resellers. Here’s what you need to know about their services:

What are reseller programs?

At their core, SEO resellers serve as a middleman between their client and the SEO company they are in a contract with. Resellers are responsible for the sales, marketing, and advertising end of SEO services. They serve these functions, but all the SEO-related work is outsourced to third party search experts.

Why is becoming a reseller a great idea?

A good number of industry-related businesses would rather not let their clients know that work, including those for SEO, is completed by a third party. Private label SEO programs offer them a great solution to this, as clients do not know any information about the use of third parties.

As SEO Reseller Program explains, your company can deliver complete SEO solutions to your clients without you and your staff having to do all the hard work. It will appear to your clients as if you have your own in-house team of SEO experts.

Do you need to be SEO-savvy to be a reseller?

No, you do not. As long as you work with a company offering complete support and comprehensive search strategies, you can get by the demands of clients. There is no need for you to undergo comprehensive training, pay for expensive software, or spend a lot of time understanding SEO entirely.

Even if you do not have solid SEO skills, your web-related firm will can fill the gap for exceptional search marketing services.

SEO

Advantages for Hiring an SEO Company

SEOLead your business towards success by learning the current trends in today’s digital marketing landscape. Most businesses use Search Engine Optimization or SEO to reach their target audiences efficiently and improve the ranking of their website.

Increasing website traffic is one of the main aims of this online marketing strategy. Knowing the advantages of hiring an SEO company allows you to maximize your reach and increase the possibility of visitor conversion.

The following are reasons hiring an SEO company are good for your company:

Increase Your Website’s Search Engine Ranking

SEO specialists formulate strategies to help increase your website’s search engine ranking. SEO works locally and internationally, which means you can find new markets and potentially compete worldwide with only a small investment.

Online marketers also help you research which keywords will reach your target market effectively. They create content, which you can share with your network to optimize your advertising campaign.

Systematic Implementation of Your Projects

C1 Partners cites that hiring an SEO company allows you to get regular updates and periodic reports on the developments of a project, and see if your company is performing as planned. You can also expect that the people who are working on your website are competent and experienced in the field of search engine marketing to generate results faster.

Cost-Effective Marketing

SEO is one of the most effective marketing strategies. Through SEO marketing, your website will reach specific users who are actively searching for products and services similar to yours – but at a lower cost compared to traditional marketing.

SEO marketing provides businesses with cost-effective scope, and allows them to take on a more personalized marketing strategy. By implementing search-marketing strategies, potential customers will take advantage of the accessibility you gave them to learn about your business or product online at their own pace.