Tag Archives: digital marketing

5 Ways to Boost Your Hotel’s Online Presence

SEO on a laptopVacation homes and rentals have made it harder for hotels to market their businesses. Indeed, competition has become tougher, thus making hotel managers revisit their sales and marketing strategies. One of the most efficient yet cheapest ways to market a hotel business is through digital means.

Here are some tips on how to wisely manage your hotel’s online presence:

Take advantage of Search Engine Optimization techniques

Use an SEO service for hotels to boost your visibility online. Search Engine Optimization means that your site will be more likely to pop up on the first page when people search for hotels within the area.

SEO experts will help you create the kind of content customers are looking for and make it more likely for them to book with you.

Choose demographic wisely

Many hotels make the mistake of targeting the wrong demographic. A five-star hotel, for example, may try its best to reach a millennial who don’t have the budget to book with them. Identify your target audience by creating a customer profile and conducting intensive market research online.

Encourage customer feedback

Online reviews matter, especially in this age of technology. Ask guests to leave reviews on your Facebook or Google My Business page and don’t forget to give vouchers or small tokens that will further encourage them to interact with you. Customer feedback is a great way to identify your strengths and improve your business’ credibility.

Collaborate with influencers

Influencers are the celebrities of social media. Ask them to promote your hotel in exchange for a special spa treatment or an overnight stay. Work with influencers that cater to your audience and can enhance your business’ online visibility.

Invest in video marketing

Do you know that including a video on your landing page can boost conversion rates by up to 80%? Video marketing took social platforms by storm, making it one of the most effective online marketing strategies today. Boost your online presence by publishing videos that highlight hotel amenities as well as promos and upcoming events. Doing so can lead to more clicks, website visitors, and hotel bookings.

Hotel marketing isn’t all that difficult, especially when you know your audience and their interests. Boost your online presence by engaging your market and practicing the tips above.

3 Ways to Leverage Visuals Effectively for Your Website

SEO Paradigm on a Laptop Screen

Visuals have always been and will always be important to the success of digital marketing campaigns. However, simply putting one on a page will not do. You’ll need to use it effectively to gain the most benefits.

Experts on graphic design from Utah cite the following ways on how you can use visuals effectively to your advantage:

Site Design

Your website will make the first impression and would likely be the place where a potential customer spends most of their time on. This is why you better make it worth their time. The logo, menus, header, and the text all represent visuals. The style you use will reveal the brand personality you want to portray.

The visuals must aid with the content you publish, not take away its importance. People visit your website to get more information and share it through their networks. Set a visual pattern and a theme to enhance your brand message and convey it the way you want your audience to perceive it.

The Importance of Alt Text

This is the text that describes a particular image on your pages. This isn’t only useful for explaining visuals, but it enables your target audience to find you when they have a query. Including the alt text is favorable to you because it makes it easier for search engines to index that page and show it on relevant results pages.

Direct Attention

Visuals can serve as directional cues on a website. Arrows, lines, and even eyes grab the attention of a visitor. Once this happens, it’s easier to lead that person to a link and page that will likely convert to a higher rate. This also points to particular aspects of your website that you want to focus on.

These are only a handful of ways to effectively leverage visuals; implement these to get the results you want and improve the conversion rate of your website.

SEO Considerations When Migrating an HTTP website to HTTPS

SEO Key Factors
A few years ago, Google announced that it would use HTTPS (HyperText Transfer Protocol over a Secure Socket Layer) as a ranking signal. This led to website owners and search marketers frantically upgrading their websites from HTTP to HTTPS. The lack of preparation, however, led to blunders and mistakes in migration. Digital marketing agencies, such as Bungemoe, say that a proper transition to HTTPS ensures that your website will get the ranking boost it needs.

Those looking to upgrade their site to HTTPS should consider doing the following:

Modify Robots.txt File

This text file contains a code that tells search engines to avoid crawling a webpage. Transitioning to an HTTPS means that you need to update all the links in the file. This will enable the search engine to crawl and index the right links.

Look for Duplication of Pages

Check these types of pages after moving a website to HTTPS. Simply perform two tests for your URL using HTTP and HTTPS. All HTTP links should automatically redirect to HTTPS as Google’s search bots do not like duplicate content. In case you encounter duplicity issues, fix it using a 301 redirect.

Perform W3C Test

A W3C test, otherwise known as a Markup Validation Service, enables users to check web pages for well-formed markups. After migrating to HTTPS, webmasters should ensure that all web pages have properly placed markups. It will also ensure the technical quality of the web pages.

Resubmit Disavow File

Webmasters use Disavow to flag unrelated links pointing to their site, which is equivalent to telling Google to ignore these links. During the migration, webmasters should resubmit the Disavow file to ensure that search bots ignore all the redundant backlinks.

Keep these points in mind when upgrading a website from HTTP to HTTPS. From an SEO perspective, there’s more to migration than purchasing an SSL certificate. Thus, website owners should exercise caution during the entire transition process.