Is K-Pop the Next Big Thing for the U.S. Concert Scene?

Crowd in a music concertThe U.S. concert industry is no stranger to South Korea’s brand of music, more commonly known as K-Pop, and yet artists from this Asian country are more successful now compared to the early 2000s.

For instance, a K-Pop boy band BTS has sold out around 15 arena concerts in Canada and the U.S. this year, which only serves as one good reason for the music genre’s growing popularity. That number is almost double the sold-out concerts in 2017 when BTS held nine concerts.

More Seating

From a business perspective, the surging popularity of K-Pop artists — and other international artists for that matter — only prompts the need for a better tiered seating system. Even solo artists have become a household name thanks to collaborating with well-known personalities in the U.S.

Eric Nam’s musical background, for instance, traces back to working relationships with Gallant and Timbaland. Now, the Atlanta-born musician is scheduled to perform at 16 shows in 15 cities. This will mark Nam’s largest K-Pop concert tour to date. While South Korean artists are more popular than ever, today’s artists should probably thank those who came to the U.S. before them, particularly all-female groups.

South Korean Charm

Girls’ Generation once performed at a sold-out concert in New York’s Madison Square Garden in 2011. The popular girl group was instrumental in expanding the reach of K-Pop in the country, with the increasing rate of attendance in some music festivals that solely feature South Korean artists.

As a result, some industry members have acknowledged that their hard work seemed to have paid off. UTA global head of music David Zedeck said that sold-out concerts by BTS only indicate “the next wave in the evolution of K-Pop.”

Sold-out concerts are often used as the barometer of success for artists. Those who want to capitalize on this industry trend should now consider how to add more seats at venues, as K-Pop looks like it finally hit the right note in North America.