Category Archives: Online Advertising

3 Ways to Leverage Visuals Effectively for Your Website

SEO Paradigm on a Laptop Screen

Visuals have always been and will always be important to the success of digital marketing campaigns. However, simply putting one on a page will not do. You’ll need to use it effectively to gain the most benefits.

Experts on graphic design from Utah cite the following ways on how you can use visuals effectively to your advantage:

Site Design

Your website will make the first impression and would likely be the place where a potential customer spends most of their time on. This is why you better make it worth their time. The logo, menus, header, and the text all represent visuals. The style you use will reveal the brand personality you want to portray.

The visuals must aid with the content you publish, not take away its importance. People visit your website to get more information and share it through their networks. Set a visual pattern and a theme to enhance your brand message and convey it the way you want your audience to perceive it.

The Importance of Alt Text

This is the text that describes a particular image on your pages. This isn’t only useful for explaining visuals, but it enables your target audience to find you when they have a query. Including the alt text is favorable to you because it makes it easier for search engines to index that page and show it on relevant results pages.

Direct Attention

Visuals can serve as directional cues on a website. Arrows, lines, and even eyes grab the attention of a visitor. Once this happens, it’s easier to lead that person to a link and page that will likely convert to a higher rate. This also points to particular aspects of your website that you want to focus on.

These are only a handful of ways to effectively leverage visuals; implement these to get the results you want and improve the conversion rate of your website.

Can You Use LinkedIn as an SEO Tool?

Board with needles and nails connected with thread as concept of people network and seoThe social networking site LinkedIn is famous for its ability to help professionals connect with one another. It is an incredible opportunity for businesses to reach out to potential customers, as well — especially if your company focuses on business-to-business (B2B) sales. Apart from connecting with potential clients, however, you can also use the power of this social network as part of your online marketing strategy.

LinkedIn: What It Is and What It Can Do for You

LinkedIn is a professional social network that has more than 135 million profiles for business people belonging to various industries. Many individuals utilize this site as an online platform where they can post their resume, while businesses use it as a connection tool.

Furthermore, the platform provides SEO potential for brands. It is possible to use LinkedIn to increase your search rankings, for instance. This is because Google provides more credits to the site by indexing its results in its search engine results pages (SERPs).

Using LinkedIn as an SEO Tool

Despite being a powerful social networking tool for businesses in the B2B sector, companies should remember that the platform does not work the same way with other social networks. The LinkedIn audience is vastly different from the Instagram, Pinterest, Twitter, or Facebook demographic. As such, you’ll need a specific SEO strategy for LinkedIn. Seoriot, a leading digital marketing agency in Denver, says that the proper implementation of social media marketing can help your business succeed.

One strategy of using LinkedIn for SEO purposes is to use the platform to post status updates. Utilize the profiles of important C-suite leaders to post updates related to your industry. Think of these as something similar to Twitter or Facebook posts, but for the professional community on LinkedIn.

Another way is to utilize LinkedIn for SEO is to syndicate your blog to your profile. The blog consists of an abstract, a title, and a link to the full blog post, all of which aids in boosting your SEO.

If you’re not using LinkedIn, now is the time to sign up. Don’t miss out on the benefits it provides to your business and your SEO strategy.

Safety First: Handling Chemicals in Your School Lab

Work Safety in handling chemicalsWhether it’s the chemistry lab, physics lab, or food lab, the laboratory is one of the places at school that help develop the students’ passion for learning that will prepare them for real life. In these rooms, they get to know how the world works by observing and looking into the real-life situations and solving the problems that help them discover their abilities.

As such, it’s important that you keep these labs safe, especially when it comes to using and handling chemicals. Here are some tips to help you out.

On Distributing

When distributing the chemicals to the students, it’s important that they know how each of them can cause damage. Before you let them handle it, make sure that you brief them on what they should wear and what they should do in case the chemicals react violently. It’s always important that you have a first aid kit in the room.  

On Storing

Storing the chemicals requires special attention; it’s akin to storing food to prevent spoilage. In the case of chemicals, proper storage helps you contain the odour and prevent spillages. Unimax says it’s advisable that you use chemical labels to avoid confusion and to make the search much easier.

You will also need to have an inventory to track your supply and to find out who used which. In line with this, You should include in the inventory the dates of manufacture, purchase, and expiration of the chemicals.

On Disposal

Every project will bring about chemical waste. You can’t also prevent some of them from getting expired. At this point, you need to dispose of your useless surplus and waste carefully. Don’t do it yourself; it’s recommended that you commission a specialist to do it. If they’re not arriving soon, you should contain the waste and surplus and keep them on a separate shelf.

These are only some of the things you might want to bear in mind to make your school labs a better place to study. To fulfil the requirements of your lab, it’s important that you get in touch with the budget and executive departments of your school.

Why You Shouldn’t Scrimp on Your SEO Efforts

SEO ChartWhen it comes to search engine optimization (SEO), you are paying for a service, not a product. SEO is a continuous effort, and if you do not choose the correct company to handle your search engine ranking efforts, it could end up doing more damage to your brand. You should never scrimp on SEO services because you simply end up getting what you pay for.

Ahsante Labs, an SEO company in Colorado, defines SEO as the process of “advancing and augmenting the visibility of a website.” A basic SEO strategy is to use keywords and link backs to help your website appear in the first pages of a search result.

Though it sounds like a simple process, it is actually a complex field that requires careful analysis and consistent output.

Experience Matters

SEO is a service, and with any service, experience matters. You want to hire a company that has years of experience making their clients rank because they know how to adapt to changing search algorithms.

For example, Google’s Panda update, which was rolled out in 2011, ended up pushing a lot of SEO companies out of business. It eliminated keyword stuffing and spam content generated by programs. Inexperienced SEO providers are likely not up to date with all of the latest search engine algorithms and will not be able to change their strategies.

On the other hand, an experienced SEO service will be able to come up with a custom strategy to make your websites rank. Experience, however, does come at a premium — you need to pay more for a more experienced provider.

Better Content

Content publishing is a crucial element of SEO. Established companies will be able to produce quality content for you that can improve click-through rates to your website. They understand what your readers want to see. The content has to be unique and well-researched.

This requires a tremendous amount of manpower — an established company will have the workforce available to produce this content in the volume that you need.

There are other reasons why it is better to spend on your SEO efforts rather scrimping. As with all kinds of marketing, you need someone who understands the market and how it operates.

The FHA 203k Loan Program: Should You Go with the Standard or Streamline Type?

Mortgage Application FormYou could choose from many ways to fund your home renovation project, but the most popular these days are through the FHA 203k loan program. It comes in two types — the FHA Standard 203k loan and the FHA Streamline 203k loan.

Understanding the Key Differences

The two FHA 203k loan programs work the same way. Both are applicable to occupant-owners of a property, non-profit organizations, or local government agencies. You could use them for renovating or buying a property with no more than four units, but could also be used for multi-purpose buildings subject to specific exceptions.

How do these two FHA 203k loans differ?

  • With the streamlined version, repairs are limited to $35,000. You also won’t need to submit that much paperwork. The standard version, on the other hand, isn’t limited to $35,000, but you would have to complete and submit more paperwork to qualify.
  • The streamlined loan requires your property to be livable even while construction is ongoing. If you think that this isn’t possible, you would have no choice but to apply for the standard version instead. Take note however that homeowners leaning towards the standard version could add as much as six months worth of monthly payments to their loan for the duration at which the property is unlivable.
  • With the FHA streamline 203k construction loan, the payments to your contractor are split into two installments. You could make the first payment at the beginning of the project and pay off the outstanding balance upon completion of the project. Payments on the standard version are paid off differently. Your lender would assign a project consultant to monitor the project and make payments as your contractor completes every stage of the project.

Both loan types could benefit borrowers planning on buying and renovating a house prior to moving in. You simply have to choose which one fits your needs best.

Corporate Wellness Trends: Keeping Employees Healthy

Happy Workplace

Implementing corporate wellness is an increasing need as part of talent attraction and retention strategies. Improved corporate wellness indirectly reduces healthcare expenses on inactive and unhealthy employees and promotes a positive working environment that lessens stress levels. Ultimately, this could mean increased productivity for the workforce.

From offering fitness classes to healthier food options in the office cafeteria, corporate wellness has evolved over the years. Here are some key wellness initiatives undertaken by some of the most forward thinking organisations in 2017.

Flexible Working Arrangements

Allowing employees a flexible choice of working environment or hours enables them to better balance and manage their work with family life. Employees with flexible schedules at work have higher levels of job satisfaction. They also have less absenteeism.

Engaging Work Environment

A well-designed work environment helps cultivate a culture of wellness and influence the behaviour of employees to choose healthier lifestyles. Improving office space in Singapore, to include on-site gyms and standing desks, continues to be a trend. Future developments such as Paya Lebar Quarter are already integrating wellness into the design of the development. A complete work-life ecosystem designed for the working population allows next generation working executives to transfer meeting seamlessly between their work desks, meeting rooms, a parkside café or even a walking business discussion along the green public spaces.

Fitness Trackers

Fitness trackers and wearables are hot items for Millennials when tracking their personal health. These devices are also making a statement in the workplace. Fitness trackers are convenient solutions for employers to monitor and gather data regarding their employees’ health.

Educating Employees

Providing employees with the right information will encourage them to make smarter lifestyle decisions. Educating them about which food is healthier or how exercise can improve multiple aspects of their life are a helpful nudge.

Active Commuting Options

Bicycle rental and sharing services are already on the rise. And Paya Lebar Quarter will be taking active commuting to the next level by providing a first-of-its-kind End of Trip (EOT) facility. The EOT is said to provide working executives with secure bicycle parking spaces, shower and locker facilities, ironing stations, and other services to enable the user to freshen up for the working day easily and quickly.

Corporate wellness programs are a win- win situation for both employees and employers. They encourage workers to be healthier and happier while the management can cut back on health care expenses and enjoy a boost of productivity from their employees.

3 Ways to Use Social Media for Brand Awareness Campaigns

Social Media Marketing in Johnson CityThe brand image can make or break a company’s campaign to reach out to a new market or keep a current one loyal. Today’s digital landscape has made it easier for businesses to enter and leave markets, this dynamic place has made it both easy and difficult for companies to make and leave a lasting mark. Social media is a platform that allows you to build a strong brand identity and raise awareness. Learn the different ways to achieve this goal.

Inject Excitement

According to Net360 and other experts on social media marketing, you want to stir excitement in your target audience to not only get them to make an initial purchase, but also to keep them loyal. Social media provides you with the necessary platform to achieve this goal without overspending. Promotions, paid or organic on Facebook, Twitter, and other websites allow you to inform potential customers about your latest offerings. This may excite them and encourage them to purchase often.

Balance Content

When you promote on social media, always think about balancing it. Overtly aggressive promotions about hard selling products and services may turn off a potential customer. People see advertising on a regular basis and with technology, it is easier for them to tune out or even block ads from appearing. Striking a balance between posts that advertise your company and your brand story is important to your success.

Focus on the Right Channels

Social media provides you with several options when it comes to promoting your brand and reaching your audience. Using all or many sites simultaneously may spread your team and resources thin, resulting in an inefficient campaign that doesn’t deliver. Choose which websites work best for you and where you think your audience stays online the longest and engages the most.

Social media is a dynamic platform that provides a lot of opportunities for brand success. Leverage this to gain a competitive advantage and create a powerful connection with your audience.

The Recap: Effectively Reviewing Your Local SEO Strategy

Local SEO in ConnecticutYour business relies heavily on local SEO marketing in terms of organic traffic. If your website isn’t performing well locally, this means that local users won’t be able to see your search results. This means that you’re unfortunately failing your SEO. Reviewing your site is not optional — it is a necessity. A successful site review will aid you in pinpointing issues and areas that you should prioritize to optimize your local SEO.

Initial Planning

Prior to your review, Coforge Marketing and other SEO experts in CT recommends to first determine your key performance indicators and ROI requirements. Although each business will have their own requirement, the leads, increase in traffic, appointments, forms filled, and other benefits are tangible. Key performance indicators, on the other hand, monitor and measure call tracking, site analytics, conversions, brand consistency, click activities, and rankings.

Employing Local Analytics

Measure traffic across all local landing webpages through web analytics to monitor goals, conversions, and click activities. You should then separate traffic for local pages, city, and state to better determine traffic by source — referrals, mobile, or search.

Monitoring and Measuring Results

It’s critical to monitor and measure reviews, citations, and rankings across local results, search engines, and third parties such as Foursquare and Yelp. Prioritize traffic from your online store, sign-ups for loyalty programs, offline and online coupon redemptions, paid search conversions, as well as retargeting local influencers. Consider roll-up reporting in Google Analytics for these tasks, so that you could easily monitor the consistency of your local data across engines, local niche websites, and data aggregators, and streamline the monitoring of ratings and reviews.

Reviewing your site’s local SEO strategy isn’t that difficult if you know what to do and focus on. In addition, with roll-up reporting, you gain a clearer overall view of the effectiveness or ineffectiveness of your local SEO efforts. It will likewise give you highly defined and accurate insights to satisfy your business objectives — more local leads and conversions, which in turn will increase your ROI.

Working with the Right SEO Company

Right SEO Company in FremantleWith the advancement of technology that we have today, standing out in the market requires business owners to implement modern marketing strategies. One of the most practical ways is to hire a Search Engine Optimization (SEO) company to help widen your reach and eventually boost your sales. Here are some practical tips on how you will be successful in availing this kind of service:

  • Determine your specific needs. Some business owners spending too much money on SEO services simply because they are not aware of their actual needs. Hence, they end up paying for services that do not give them the best results. Make sure to allot time in knowing your own targets, or specifically the results to want to get out of hiring SEO professionals like Viper Online Marketing to work on marketing your business. It could mean increasing your sales by 20 percent within the year. This would also enable the SEO company to identify the specific strategies that they can implement.
  • Get quotations from different companies. Make sure you also “window shop” before you sign any contract. This is especially important if it is your first time to get the services of an SEO company. By doing so, you are giving yourself a chance to shortlist the best companies and end up working with the best that sent you a proposal. You have to note though that the cheapest does not equate to the best option. Take time to check their respective track records.
  • Check if the extent of their customer service. Some SEO companies would just leave their clients after the deliverables have been met. However, the good ones often offer a warranty, so they can still assist you even after the agreed results have been achieved. To be safe, you may want to include a clause on this in the contract that you and the service provider will sign. As long as the terms are fair to both parties, doing this will never be a problem.

With the number of choices that you have, picking the best could be a bit overwhelming. Thus, it pays to do your homework instead of ending up remorseful after paying for their services.

A Cruise Along the Coast of New Zealand

The Coast of New ZealandNew Zealand is one of the most beautiful places on earth. It is a major destination for cruise ships. The country has a magnificent, sprawling shoreline hugged by cliffs, craggy mountains and powdery white sands.

Naturally, a cruise is not cheap. A 10-day cruise along the New Zealand shoreline costs upwards of $6,900, which may be on the pricey side for many people. While some people choose to save up for a cruise holiday, others take out a loan instead. Rapid Loans, for example, provides personal loans for use in financing holiday trips. This makes the idea of going on a cruise a bit more accessible.

One of the Most Coveted Holiday Cruises

Cruises along the Australasian shipping routes are by far one of the most sought after. It is popular among newlyweds on honeymoon, and among retirees looking for a relaxing trip to celebrate their newfound freedom.

In fact, cruises are popular not just among foreign visitors, but among Kiwis as well. Just last year, 66,152 New Zealanders booked a cruise holiday, making it the top performing market for cruise ships in the world.

The most famous of the places to visit is the Milford Sound in the far south part of the country. Surrounded by dark, icy waters and picturesque volcanic cliffs, it is famous for its towering waterfalls that crash into the sea. Because of its deep waters, ships can get close to the falls, allowing seafarers to marvel at the true beauty of this wonder of nature.

Shore Excursions

Many tourists take advantage of their trip around the country to go on shore excursions. Popular destinations include the Kaitoke Regional Park from Wellington, and the Waitakere Ranges, spanning 16,000 hectares of native forest along the coastline.

Other popular destinations are Matamata, a farming town located at the base of the Kaimai Ranges. It is famously known as the filming location of Hobbiton and the Shire in Peter Jackson’s award-winning Lord of the Rings films.

People can enjoy the majestic sights this Pacific island country has to offer and cherish the memories for a lifetime. A cruise along the New Zealand coastline is definitely not something to be missed.