Brand Awareness: Why it Matters to UK Retailers Amidst Low Sales

Person shopping in the snack section

Person shopping in the snack sectionRetailers in the UK should think of new ways to foster better brand awareness among their target markets after a forecast showed that holiday sales in December would only increase by two per cent.

This year has been marked with several store closures, probably because of e-commerce taking away potential business from traditional shops. Online marketing strategies have become common. If you are planning to hire a digital production agency in Liverpool or in London, now is a good time to do so.

Weak Sales Growth

Overall sales in the last quarter of 2018 will reach almost £99 billion. The modest increase stems from most consumers holding back on their planned purchases until the weeks leading up to Christmas. Food and grocery purchases will increase by 2.5 per cent compared to 3.6 in the previous year. This means supermarkets will need to compete more to get a bigger share of the market.

Brick-and-mortar stores likewise face stiffer competition even from social networking sites, such as Instagram and Pinterest, which allow users to shop for items more easily. The convenience of online shopping will be a factor for an expected increase in health and beauty sales between October and December.

Online Marketing for SMEs

Small and medium-sized enterprises or SMEs that have limited budgets for promotional campaigns should consider digital marketing. For instance, social media and Google are among the cheaper alternatives to print advertising, which could be expensive to maintain on a regular basis.

It is better to consult a full-service production agency, especially for beginners. Online marketing campaigns are quite complex and most people tend to be discouraged by it if the results were not what they expected.

Retailers should focus on improving their brand recall among consumers through effective digital marketing strategies. Whilst holiday sales are expected to increase, it does not mean all businesses will have an equal share of transactions.