Daily Archives: March 9, 2018

Choosing a Website Platform: Essential Elements to Consider

Team discussing website designAt no time in history has online presence been more vital for businesses than it is now. Over 80% of consumers are now online, and they are not just window shopping. Experts estimate that consumers spend over $300 billion for their online transactions every year.

It is therefore essential that the web design for all businesses in MN contributes towards profits. Sievers Creative says one of the critical factors when designing your website is its platform. Here are the elements you should consider when selecting your web platform:

Features

Businesses that are selling products online need a platform that supports point-of-sale options. Mobile responsiveness is also a crucial feature for any business aiming to reap a handsome ROI from its website regardless of its sector. The features you select are primarily influenced by your company’s needs.

Integrations

Ensuring the web platform you choose can integrate with other software is vital. Some of the crucial integrations for e-commerce websites are fraud management tools and email marketing solutions. Your web platform should also be able to accommodate security plug-ins to protect your business data and your clients from hackers.

SEO friendliness

It is essential that your clients find your products easily when they key in their query. An SEO-friendly platform is vital to place your site at the top of search engines. Look for a platform that can use your domain name and one that enables you to add your other online platforms to your site to propel your SEO rank.

You should ensure the platform you select is easy to use based on your skill level. Getting a complicated platform might need additional investment to hire an expert to handle it for you. The platform you pick should also be scalable to accommodate your business’ growth and not charge you outrageous fees to grow with you.