Daily Archives: February 8, 2018

Business Success: What You Need To Do Before Buying A Franchise

Business franchisingFranchising has become the preferred business format among many entrepreneurs around the world. It has provided small business owners with the resources necessary to compete against large companies that dominate the retail industry.

In Australia, franchising began with the introduction of franchised fast food brands from the United States, such as McDonald’s, Pizza Hut, and KFC. Since then, franchising has continued to grow, and now most of the franchise systems in operation are home-grown, with several of those even making their way into international markets.

Franchise brokers like Transworld Business Advisors Australia are making it easier for Australian entrepreneurs to get into franchising. It should be noted however that not all franchised businesses succeed, so it’s of utmost importance to evaluate a franchisor’s offer and assess the risks. Before deciding on which franchise you are going to buy, do these three things first.

Ask for financial data showing performance

Learn all you can about the franchise, including how other franchisees perform considering their location. Review the business plan and if available, a profit and loss statement for other units in the franchise network. You can also get in touch with current and past franchisees and ask them how long it took for them to see a return on their investment.

You may even do some sleuthing to see where the proposed franchise site will be to check if there is enough foot traffic to guarantee sufficient revenue. When considering purchasing a franchise, don’t forget to consider the operating capital, operating costs, number of customers you need to serve to generate profit, overheads such as franchise fees and loan repayments, and other factors.

Assess the franchise documentation

A successful franchise should be able to provide you with comprehensive documentation that includes information about operations. Aside from this, it should also have information about:

  • Brand identity – guidelines about the brand and collateral to help you maintain brand consistency
  • Training and procedures – for your induction and for instructions on running the business as well as hiring and training employees
  • Marketing campaigns and collateral/promotional materials – to enable you to do local area marketing
  • Communication platforms – website, social media, and other platforms used to communicate with customers and with the franchisor

Make sure to assess the documentation to determine the franchise’s competence, organisation, marketing strengths, and priorities when it comes to employees and customers.

Seek professional advice

Buying a franchise is a major undertaking, one in which seeking expert advice would be wise. The Franchising Code of Conduct requires franchisors to tell interested franchisees to take financial advice to make sure that you fully understand the terms.

So for our last tip, get advice before making a decision. This can be a franchise consultant, lawyer, or financial advisor specialising in franchising. You need to understand all the risks so you can make an informed decision and choose the franchise system that’s best for you.