Monthly Archives: January 2015

youtube and marketing

Using Facebook Video and YouTube: How Businesses Can Maximize Results

youtube and marketingMany companies today are falling head over heels for Facebook and YouTube. If used regularly as part of your social media campaign, they can be a cost-effective way to help your business survive and thrive. Like any other social media platforms, however, they both need to be used properly. Not sure how YouTube and Facebook’s video can help grow a business? Let this article help you get started.

Experiment With Facebook’s Autoplay Feature

According to C1 Partners, a leading digital marketing firm in Denver, Facebook gives businesses an opportunity to show their brand’s personality. One effective way to do that is by using the site’s autoplay feature, which makes the first few seconds vital. You can spread the word about your new products or services. Keep in mind that just watching a short video clip has the power to deliver your message. “Social media is not a fad, and it isn’t a waste of time for your business. Instead, it’s critical to keep in touch with your customers, to position yourself as a leader in your industry, and to drive your website higher in search engines,” the company explains in its statement.

Connect with the YouTube Community

Don’t overlook the importance of engaging with companies, bloggers, and other users. It’s better to stay updated with news and recent changes in the industry, so you will know how to stay competitive.

Make #Hashtags Your Friend

Hashtags are a part of life, be it on Facebook, Twitter or YouTube. And because they are not going away any time soon, they continue to become widely used by the marketing industry. After all, people use hashtags to search for content related to specific topics. To successfully reach your target market, one effective way to do that is to use popular hashtags. It can be #throwback, #love, #photooftheday, #follow, #food or anything related to your business. Use them with caution, though, as there are many hashtags that have gone wrong. Take time to choose the hashtags you will use to communicate and engage with your potential customers. Make them unique and memorable. To maximize results, it’s best to share a video on both platforms. Though Facebook and YouTube have different directions, you can use them to your advantage.

Man Wearing A Snow Jacket

Jackets: Spotting the Obvious Differences

Man Wearing A Snow JacketSnow jackets are essential, given the winter season the country experiences yearly. There are subtle differences that set snow jackets apart from each other. In fact, there are three different types of snow jackets.

Get In Your Shell

The first and most basic type of snow jacket is the shell. It’s a lightweight multi-purpose jacket that people can wear anywhere. Shells have layers that dictate their durability against water, and keeping out the cold.

The most layers a shell can have is three, but shells with two layers are more common. The only problem with shells is that these are not warm by themselves, so people need to wear layers of insulating clothing underneath.

Now with Hot Pockets

The second type of snow jacket is the insulated jacket. These jackets are much more effective against cold weather, which means people don’t have to wear as many undergarments to keep warm.

This type also has a common feature of having accessory pockets inside and out, making it an efficient clothing choice. The snowboard jackets by Burton in the eriksbikeshop.com catalogue are examples of an insulated jacket.

It’s Not Fat, It’s Puffy

The third jacket type is the puffy jacket. True to its name, the jacket is stuffed with a filler material for insulation; it’s just as effective as the insulated jacket, but lighter and easier to store.

Keeping a puffy jacket safe can be as easy as stuffing it inside a box in the closet, it folds that easily. The only weakness of this type is that it’s not waterproof, and in fact loses its warmth once the filler gets wet.

The next time you plan on purchasing a snow jacket, be sure to know how to distinguish one from the other. Each type of jacket comes with a unique feature that will fit your varied needs.

Locked Out

Locked Out of Your Car with the Engine Running? Here’s What to Do

Locked OutYou’re pacing outside the car in frustration, trying in vain to open the door for the eighth or ninth time. It’s like a scene straight out of a sitcom, only you’re definitely not laughing. Perhaps it will make for a good story later on, but right now, all you want is to get back into your vehicle.

Even worse, the engine is still running. You left the keys in the ignition, went out to get or do something, and ended up locked out of the car before you could turn it off. With each second, your vehicle is wasting precious fuel and putting itself through unnecessary wear.

Leaving it alone is not an option, since it would be far too easy for any opportunistic criminal to break in and drive off with your ride. What can you do in this situation?

Exploring your options

Obviously, your first priority is to get the door open. The easiest way to do this is by getting in touch with a local locksmith, says mylocksmithmiami.com, and have them open it for you. Many of them will respond within half an hour, leading to minimal stress, wasted fuel, and embarrassment.

You can also try getting in touch with your dealership if they offer roadside assistance, and this might be better if they won’t charge you for it. Keep in mind, though, that they might not be anywhere near as fast. If you don’t mind waiting for an hour or more for them to arrive, then go ahead.

As a last resort, you can also contact a towing company. They have the skills to get into almost any vehicle, and in the worst scenario, can at least move your car to safe area or back home. Prepare for a hefty bill if you go with this route.

No matter what, don’t try to break into your car unless it’s an extreme emergency. Whatever you pay to get help would be nothing compared to the cost of replacing a broken window. In the future, a spare car key that you can hide in your wallet or keychain can prevent this mishap from ever happening again.

Against Malpractice Claims

Against Malpractice Claims: How Medical Professionals Can Protect Themselves

Against Malpractice ClaimsHealthcare professionals acquire malpractice insurance to protect them from bearing the full cost of defending a negligence lawsuit and the damages it brings. Though technology and medical education in the United States are so advanced that they are saving more lives today than 20 years ago, human error may still occur.

The state of Florida, considered the third largest state in terms of population, has seen an increase in the number of medical professionals securing malpractice insurance. Because insurance companies have saturated the market, it can be quite challenging to choose the right one for your needs.

Here are some tips from Gracey-Backer to help you make an informed decision:

Go for Specialized Insurance Providers

When it comes to medical malpractice insurance, it is best to go for a provider focused on clients from your branch of the medical profession. This is because they have a better understanding of the different risks you face. The best way to find one would be to get in touch with the professional organization you belong to and ask for a recommendation.

Make Sure You Ask for Multiple Quotes

When it comes to insurance policies, your best move would be to always ask for multiple quotes. This allows you to compare not just the prices, but the extent of the coverage and any inclusion. From there, you can then start negotiating with the providers for the best coverage plan.

Ask for Feedback From Previous Clients

Some of the things you might want to check would be the ease by which you can file for a claim and any complaint previous clients might have.

Healthcare professionals – doctors, surgeons, medical assistants, physicians, and nurses — spent a long time and exerted much effort to get where they are today. Surely, liability insurance can help them preserve their best efforts.

Big Ben in London

Living in London: 3 Reasons to Love the City

Despite the high cost of living, London remains one of the best cities in the world. It is popular with people from all walks of like, most especially international students and those in the academe. Locals and tourists will all agree that London is of the few cities in the world that continues to move forward without letting go of its storied past.

London, however, is more than just another travel destination. The diversity and uniqueness of the place makes it an ideal place for professionals to settle in. ChaseEvans.co.uk says London’s properties for rent are perfect for couples, families and young professionals. The city is also one of the most fun places to enjoy what the world has to offer.

Big Ben in LondonJobs and More Jobs

London is a city of opportunities. Whatever field of work you are interested in, London has plenty to offer. Journalists, accountants, bankers, and artists all thrive in this city. Some London professionals also boast the highest salaries in the UK. Wise spending and careful budgeting, however, is still important to thrive and survive in the city.

Get Around Easy

It is easy to get around the city because of the Tube or the underground system. While some Londoners are constantly frustrated and groan about it, this marvel of engineering is still one of the best in the world. Oyster cards are very convenient, allowing you access to multiple forms of transportation with just a tap. London is also a transportation hub to many European cities.

Fun and Exciting Happenings

London is thriving, and other than its exciting music scene, the local celebrations are undoubtedly fun. Food outlets and stores are scattered everywhere, with some rustic markets that create a countryside feel in the modern and big city.

These are just a few of the many reasons people are constantly choosing to move to London. The versatility of the city and opportunities offered make it a top travel destination and migration hotspot. It is best to experience living or visiting the city to discover what it makes it unique and the most popular city on the planet.

house for sale

Top 3 Cities for Home Ownership in Utah

house for saleMoving to another state like Utah can be challenging because everything is suddenly new, but if you choose the city that suits your needs, then you won’t have problems about adjusting to your new environment.

Like any other state, there are cities that stand out from the rest. Before finding a house for sale, you might want to check out the following:

Draper

Along with Farmington and Lindon, Draper made it to the list of the “50 Best Places to Live in America” by Money Magazine. Affordability, job growth, economic strength, diversity, remarkable schools and health care, and a strong sense of community are among the factors why the judges chose this city.

Draper also offers opportunities for biking, hiking, and horse-riding, and access to the Jordan River Parkway and Corner Canyon. Browse through online listings or talk to real estate agents to find homes for sale. Draper residents can also give you advice about which neighbourhood is ideal.

Odgen

Located about 40 miles north of Salt Lake City, this city offers higher income (10%) and houses are 14% more affordable. It ranked number one for the first time in the Housing Opportunity Index. CNN Money noted that most housing project lands are on the bed of the shrinking Great Salt Lake, making them more affordable to build on. As a result, the population increased by 24% since 2000.

Eagle Mountain

This city features a high homeownership rate of 87.6% and a low homeowner cost of 27.4%. Located at the western part of the Lake Mountains, it’s among the fastest-growing communities in the state. From 250 residents in 1996, it has increased to more than 23,000 residents at present. Eagle Mountain is proud of its big open spaces, including a 30-mile trail for jogging, biking, and horse riding. Its government also offers land and utility concessions, which is ideal for start-ups and small businesses.

These are only some of the top cities for home ownership in Utah. Whether you’re planning to move alone or with your family, don’t forget to check which has better surroundings for your needs.

Real Estate Agent Selling A House

The Battle of Estate Agents: Who is the Right Pick?

If you’re thinking about Real Estate Agent Selling A Houseselling your house or a big chunk of land that has been with your family for years, and you’re not really knowledgeable about real estate, it is to take a step back and think about who to trust to handle your transactions. This is also true if you are a buyer. You want to get the deal that is right for your needs and budget. And so you ask yourself: Do I look for ‘experienced’ real estate agents? Or consider going to online estate agency?

House Tree, a full estate agent service, explains the differences between these two choices below:

Traditional vs. Online

Nowadays, there is an ongoing rivalry between traditional estate agents and online estate agents. In the UK, estate agents have a very low trust rating. They are said to be distrusted by roughly 79% of the population. This figure is believed to be describing traditional estate agents who charge 1.5 per cent to 2 per cent of the sale price, exclusive of VAT, and who are perceived to be prioritizing their own interest, therefore cannot be entirely trusted.

Online estate agents, on the other hand, often require a fixed price to let you post the property that you are selling on their website. Today, you can do this for only £500 as compared to probably £20,000 with traditional agents when you are selling a million-pound property. Apart from saving a few thousand pounds, going online also lets you market your property to a wider audience.

Things to Consider

Whether you decide to go traditional or online in selling your property, don’t forget to consider the following:

  • Checking Property Portals – both traditional and online agents make use of these property websites (Rightmove, Zoopla, Primelocation). It is important to check these websites to see if your property is posted.
  • Do Your Research – This is important, especially when choosing your package. Most online-only estate agencies offer different packages, which let you have the control over selling your property, but also offer jobs that traditional agents do, such as arranging viewing, and taking photos. This is also won’t hurt even if you have your own hands-on agent. You don’t have to know everything but at least try to read about real estate so you know the right questions to ask.
  • Value Your Property Correctly – If negotiations are done through websites, make sure you don’t sell too high or too low. If you’re with an agent, you would know when to say Yes and No to offers.

These are just some of the simple things you need to keep in mind when it comes to consulting estate agents. For a successful sale, make sure you prepare thoroughly and research well.

dream big house

Landing the Sweet Spot in Real Estate Deals

dream big houseInvesting in real estate is a wise move, especially in an uncertain economic environment where other investment choices do not have much potential for return. Still, real estate’s challenge is proportional to its rewards. It is advisable to know about the various aspects involved in it before committing to such a market.

Modeina.com.au lists some considerations about real estate before you decide that you want a piece of the action.

Area and Landscape

To buy a plot of land only, and not a house, then there are certain things to keep in mind. The location and the area are the prime factors in any kind of real estate dealings. This will decide on the resale prospects of the property. The locale should be in the process of development, if not already developed.
In terms of the landscape, a preferable development should be pleasing and clean. Most choices focus on greenery and a fusion of natural backdrop with modern design.

Costs and Facilities

Check as well if all the facilities and essential utilities such as garbage disposal, water and electricity are available in the area. Depending on these features, the cost of the land may fluctuate accordingly. Verify if the asking price meets your estimate and in line with the prevailing market rates. You can negotiate well if you know the background of the area and the stage of the current development there.

Legalities, Insurance and Taxes

Investigate the land title and see if it comes up in a search of legal issues. In this issue, it is best to take the advice of your attorney and a real estate agent. Discuss with them the insurance coverage and the various taxes involved before you finalise the deal, since both will tally in the costs.

Going through a well-informed real estate agency is a wise decision as they can help you locate a suitable property, as well as process the deal faster.

Types of Shutters

All About Shutters: on Types, Materials, and Why You Should Narrow Down Your Choices

Types of ShuttersPerth has an abundance of outdoor shutters with varied types, materials, and designs. Installing these increases the aesthetic and intrinsic value of your home, but more than that, each type has a specific use, which may include anything from mere design to insulation to increased privacy.

Halfpriceshutterswa.com.au has a few things to say about outdoor shutters below.

Decisions, Decisions

Outdoor shutters have a variety of uses. To protect windowpanes, for example, you need ones that you can operate easily. For enhancing the beauty of your home, then decorative shutters are advisable.

That said, decide the purpose of these accessories and then fix your budget. This would narrow down your options and make the selection easier.

Form and Function

To install a shutter for aesthetic purposes alone, then fixed ones are the best, usually permanently mounted outside, next to your windows. They do not cover the windows and usually come in a number of styles, colours, types and materials.

Others are more utilitarian, where you can open or close them from indoors. They form an additional layer of protection and insulation to your windows against inclement weather and other intrusions. For added security, install bolts with locks, which dramatically increases its security when closed.

Materials, Style, and Use

Wood is an all-time favourite as they are natural and very stylish. Of these, cedar is the most popular, as they do not warp easily, and resists rotting and bug infestations. Vinyl is less expensive, and features less maintenance than other materials, and lightweight. Aluminium is quite strong with low maintenance, while fibreglass is ideal for security and storm protection, though a little more expensive.

The style depends on your lifestyle and the architecture of your home. You can have raised or recessed panels, slatted or louvered ones. For rustic homes and cottages, prefer batten or board shutters. For tropical weather, Bermuda styles are the best choice.

Thus there are several options to choose from, each with their pros and cons. Pick one depending on the weather conditions in your area and your specific requirements.

Drain cleaning

An Overview of Drain Cleaning

Drain cleaningDrain cleaning services is one of the most specialized and important services because of their efficiency and expertise in tackling the problem of clogged drains. Such drains, if left untreated can lead to serious environmental and health problems, even epidemics.

The necessity that this field addresses is a huge responsibility, which is why drain-cleaning services have become rather uncompromising in the process. Hartman notes the following:

Sanitation Sciences

Drain cleaning services apply sanitation sciences in their procedure, which separates storm water and industrial or household waste into two different drainage systems. Sanitary sewers carry sewage to units where it would extract sediment and the remaining organics have chemical treatment to remove dangerous microorganisms.

Latest technology also involves treating wastewater and addresses the impact of storm water drainage and wastewater treatment on the environment.

Drainage System in Salt Lake City

The drainage system in Salt Lake City has a trap to stop anything that may accidentally fall into the drain and clog it subsequently. There are also vents to remove highly poisonous gases like methane, carbon monoxide, carbon dioxide, and other volatile gases generated through waste decomposition.

Most toilets in the city also feature S-traps, seen behind many toilet bowls or under sink drains, which catch materials likely to clog drains. These also have vents to separate gases from the overall plumbing system. Modern drains in Salt Lake City households apply the S- or D-trap with these vents.

A Word of Caution for DIYers

Before using chemicals like ammonia or baking soda to clean drains, look at the clean out located at the drain trap’s lowest part, or the building’s main drain leading to its sanitary sewer. Once you remove this, you can snake the drain with a steel band or hard wire to remove the debris. It is quite a tricky and laborious job.

Drain cleaning and plumbing is often a thankless job, but it’s thanks to them that the foundation of civilization still stands. Advances in technology will soon make plumbers’ lives easier, and drainage more efficient.