Daily Archives: December 4, 2013

web design

When Less Is More: Building a Minimalist Website

There are certain styles that work better than others when it comes to web design. Over the last few years, minimalism has been constantly increasing its popularity among web designers in Birmingham and other places.

Some people see minimalism in web design as something that doesn’t take much time and effort. The main idea of minimalist web design, however, is the implementation of certain forms and key ideas in a new way.

web design

Here are four starting points to simplify your website design:

Keep it simple

Simplicity is important to a minimalist approach. The technique preferred by web design companies in Birmingham is to combine black and white. Decide on the most important part of the information to upload and arrange it according to its significance.

Be clear and concise

If the paragraphs are too long, readers will quickly get bored no matter how interesting your story is. Use short paragraphs and make your point using as few words as possible.

Focus on content

Some websites include advertisements to generate additional profit. While there’s nothing wrong with an ad or two, filling your website with distracting ads is viewed as poor practice.

Appeal to your demographic

Know your target market, and give them what they find most appealing. Your website should grab the attention of your audience. This forces designers to choose only one main element that will be the focal point of the whole site.

Simply put, minimalist design techniques can make for a clean environment in an already cluttered Web. Reach your target audience by using a simple design that will never go out of style.